Owner of Predikta.ai · Building the Large Behavioral Model
Prepared for
Brave Connective Holdings
ConfidentialMarch 2026predikta.ai
Product & Growth Roadmap · v5
Southeast Asia's behavioral data layer is unclaimed. We are positioned to own it.
Aaru hit a $1B valuation on sub-$10M ARR with no proprietary regional dataset. Electric Twin raised $14M with no Southeast Asian presence. Predikta has 68.9M modeled Filipino profiles calibrated from real survey data, a peer-reviewed published framework, and a signed 917V/Globe strategic shareholder. The category is validated. The geography and the science are ours.
🔗
You are already inside our ecosystem — this deepens a relationship already in motion.
Globe's 917Ventures evaluated 200+ startups globally and selected Netopia AI as the first startup to formally join Velocity by 917Ventures. 917V took an equity stake and committed direct collaboration with Brave Connective, AdSpark, and Inquiro. AdSpark and Inquiro are already active pilot clients today.
Globe / 917V — Signed & EquityBrave Connective ← YouInquiro ✓ Active PilotAdSpark ✓ Active Pilot
Modeled Population
68.9M+
Filipino behavioral profiles
Validation Survey
2,485
Nationally representative respondents
QWA Alignment
81–88%
Agent vs. real human responses
Published Research
arXiv 2505.22125
Peer-reviewable · co-authored w/ UP
Current Raise
$1.5M
SAFE · $6M valuation cap
The Science Behind the Claims
Peer-Reviewable Published Framework — Not a Marketing Claim
arXiv:2505.22125v1 · "Sentiment Simulation using Generative AI Agents" · May 2025 · Co-authored with University of the Philippines
arXiv:2505.22125
cs.MA · May 28, 2025
Dataset
2,485
Nationally representative Filipino respondents. Real survey data — not synthetic. Sociodemographic + personality + values + socio-political attitudes.
Metric
QWA
Quadratic Weighted Accuracy — penalizes distant misclassifications on ordinal Likert scale. More rigorous than simple accuracy %. 81–88% QWA alignment.
Significance
p<.0001
Wilcoxon signed-rank test. Contextualized encoding significantly outperforms categorical. Effect size confirmed via Cohen's d.
Co-Authors
UP
Marie Joy Lopez-Relente, UP Los Baños, Institute of Statistics. Diwa Quiñones, UP Diliman, Dept. of Psychology.
Performance Benchmarks
81–88%
QWA Alignment with Real Humans
Quadratic Weighted Accuracy between agent-generated responses and actual human survey responses across 2,485 nationally representative respondents and real political and economic scenarios.
arXiv:2505.22125 · UP Los Baños + UP Diliman co-authored
95%
Trait Alignment Fidelity
Behavioral AI agents match real human HEXACO & Schwartz personality profiles in replicated survey responses. Contextualized encoding outperforms categorical with p<0.0001 significance.
68.9M behaviorally representative modeled profiles — calibrated from the 2,485-person nationally representative survey — simulated in minutes. Traditional FGD: weeks + ₱500K–₱2M+.
Largest psychographic population model in the Philippines
Predikta 1.X — Near-Term Product Evolution
FEB 2026
Campaign v1.1
Sentiment, Emotion & Cognition Simulation + Social Listening
JUN 2026
Campaign v2.0
Image Input for Simulation — behavioral testing of visual assets
OCT 2026
Campaign v3.0
Client Data via MAP ME — proprietary audience enrichment
2027+
People + FGD
HR psychographics + AI focus group simulation
Product Roadmap · Three Phases
PH 01
Wedge & Validate
Wedge Market · Foundation
2026 · NOW
Prove product-market fit. Convert pilots to revenue via Land & Expand. Compound the model with real client data.
Predikta Marketing
AI audience builder, behavioral simulation, social listening. De-risk campaigns before launch. Natural behavioral layer for AdSpark.
Predikta People
HR workforce psychographic tool. Map employee personality, values, and intent for talent, retention, and culture fit.
Predikta FGD
AI-simulated focus groups at national scale. Replaces ₱500K–₱2M+ traditional FGD engagements at a fraction of cost.
₱6M2026 ARR Target
7–9Paying Clients
Land & ExpandSales Model
NDAM v1Model Milestone
PH 02
Sector Expansion
Sector Verticals · ASEAN Entry
2027–2028
Six validated behavioral verticals. Each a defensible revenue stream. Early ASEAN market licensing begins 2027.
Predikta Research
Nielsen/Kantar alternative. Syndicated behavioral insights at fraction of cost. Augments Inquiro's research stack.
Predikta Fintech
Simulate unbanked behavior. AI-driven risk profiling for financial inclusion. Metrobank, AXA in pipeline.
Predikta Media
Behavioral content targeting. Psychographic precision via M360's A2P distribution infrastructure.
Predikta Health
Patient and public response simulation for health campaigns before rollout.
Predikta Education
Learner psychographic profiling. Mapúa, APEC Schools, National Teachers College in pipeline.
Bespoke Predikta
White-label LBM infrastructure. Century Pacific, Lenovo, DDB Group, Riot Games in pipeline.
₱28M2027 ARR
₱80M2028 ARR Target
20–40Enterprise Clients
PH + ASEANMarket Footprint
PH 03
National Twin
National Digital Twin · Policy & Governance
2029–2030+
Philippines' sovereign behavioral infrastructure. Exportable to governments and institutions across ASEAN.
Policy Simulation Engine
Simulate population response to government policies before rollout. Test economic interventions, health mandates, and social programs before a peso is committed.
National Behavioral Model (LBM)
Philippines' first sovereign behavioral data asset. Exportable as an ASEAN LBM licensing platform — the behavioral infrastructure layer for the region.
₱220M2029 ARR
₱480M2030 ARR Target
Govt + CorpClient Profile
ASEAN ExportLBM Licensing
Revenue Model · Interactive CFO Scenario Planner
Adjust Pricing & Client Mix — See ARR Update Live
₱ Philippine Pesos · All figures annual
Step 1 — Set Monthly Subscription Price per Tier
Legacy Clients
Introductory
₱10K
= ₱120K/year
Fixed — existing 3 clients only
Tier 1
Entry Level
₱60K
= ₱720K/year
Tier 2
Growth Level
₱120K
= ₱1.44M/year
Tier 3
Enterprise
₱250K
= ₱3M/year
Step 2 — Set Client Mix per Year
2026
2027
2028
2029
2030
Legacy (₱10K/mo fixed)
3
₱120K/yr each
= ₱360K
Fixed at 3 (existing clients)
Tier 1 Clients
3
₱720K/yr each
= ₱2.16M
Tier 2 Clients
2
₱1.44M/yr each
= ₱2.88M
Tier 3 Clients
0
₱3M/yr each
= ₱0
Top-up Credits Uplift
15%
Additional revenue from credit top-ups above base subscription. At ₱225–₱300/credit, a single national simulation = ₱8,100. Heavy users can 2–3x their base spend.
Based on current model settings above · Philippine Pesos · All figures forward-looking targets
2030 Exit Framing
Targeting ₱480M+ ARR by 2030, positioning Predikta for a tier-one regional acquisition or IPO at venture-scale multiples. At comparable AI company multiples (10–25x EV/Revenue), this trajectory supports a path to significant enterprise value — consistent with category outcomes in adjacent markets.
Phase 1 — Wedge
Phase 2 — Sector Expansion
Phase 3 — National Twin + ASEAN
Year
Phase
ARR
Total Clients
Blended ACV
Key Driver
Competitive Benchmark · Data + Distribution + Geography
Company
Funding
Proprietary Dataset
Published Methodology
Market
Distribution Moat
Ceiling
Predikta
Netopia AI · Manila + Singapore
$1.5M raise
$6M valuation cap
✓ 68.9M modeled Filipino profiles calibrated from 2,485 nationally representative respondents. Largest in-country.
✓ arXiv:2505.22125 — peer-reviewable, co-authored with University of the Philippines. QWA metric. p<0.0001.
PH → ASEAN
917V/Globe — signed equity stake, Velocity program, Brave + AdSpark + Inquiro direct integration
Sovereign national behavioral model. ASEAN licensing. Policy + governance + enterprise.
Electric Twin
London, UK · Atomico + LocalGlobe
$14M raised
$4M pre-seed + $10M Series A
✗ Bring-your-own-data model. No proprietary regional dataset.
Claims >0.90 NDAM. Methodology not published or peer-reviewed.
UK / Europe
Direct sales only. No strategic ecosystem partner. No SEA presence.
Self-described as not suited for tracking. Explicitly limited ceiling.
Aaru
New York, USA · Redpoint Ventures
$50M+ raised
$1B headline · blended ~$450M · sub-$10M ARR at raise
✗ No proprietary nationally representative survey dataset. No regional population model.
Multi-agent simulation. Methodology not published or peer-reviewed.
USA / Global
Enterprise direct sales. Accenture, EY, IPG. No SEA presence.
General market research platform. No national twin vision.
The thesis: Electric Twin proved the model is buildable in Europe. Aaru proved investor appetite at a $1B headline on sub-$10M ARR — with no proprietary dataset and no Southeast Asian presence. Predikta arrives with the only peer-reviewed published framework, the largest proprietary regional dataset in the Philippines, a signed strategic shareholder with direct ecosystem distribution, and ASEAN completely uncontested.
AXA · Metrobank · Mapúa Lenovo · OPPO · Xiaomi · HONOR Riot Games · DDB Group · Century Pacific
Pilot clients are active engagements. Paying clients are revenue-generating. Named prospects are warm pipeline conversations — not commitments.
Why Brave Connective — The Synergy Map
AdSpark + DeepSea + Secret Menu
Behavioral targeting transforms AdSpark into a precision engine
Predikta's persona simulation becomes the behavioral intelligence layer behind AdSpark's programmatic and creative stack — moving from demographic to psychographic-level targeting. AdSpark is already an active pilot client today.
Inquiro
AI data products gain a behavioral prediction layer
Inquiro's insights portfolio is augmented with Predikta's behavioral depth. Predikta FGD simulation directly replaces expensive traditional research workflows at 80%+ cost efficiency. Inquiro is already an active pilot client.
M360
HEXACO profiling personalizes A2P messaging at scale
Predikta's behavioral profiles help M360 optimize message timing, tone, and channel strategy per psychographic segment — turning bulk A2P delivery into behavior-informed communication that converts.
RUSH
Loyalty programs become behaviorally adaptive
Predikta identifies which psychological drivers sustain loyalty versus trigger churn for each customer archetype — enabling RUSH to move beyond points-based programs to genuine behavioral engagement.
Current Raise
Investment Round
$1.5M
Simple Agreement for Future Equity · $6M Valuation Cap · 20% Discount
Convert active pilots to paid contracts — close initial revenue with 917V ecosystem clients